10,002 BC - The First Ever Sign
10,001 BC - The First Sign Epidemic
10,000 BC - Conspicuity Discovered
1988 - Caspian Custom Canvas Inc. is Born
In central Canada, thousands of miles away from any ocean, the founders of Caspian Custom Canvas Inc. decided the best place for a shop catering to yacht Interiors, enclosures and sails should be Toronto, and thus our humble story begins!
1995 - Arash

A young lad by the name of Arash Ejtemaee, who’s life long goal since the age of 3 was to bring affordable and easy to install signs to the world, takes over Caspian and incorporates it.
1998 - Caspian Get’s Into Cool STUFF
Perhaps realizing that most boats are on the coast and that the only water system close by, Lake Ontario, is frozen most of the year, our hearty fathers of Caspian diversified over the next 10 years to include awnings, inflatable's, tarps, tents and heck, all kinds of STUFF!
1999 - Caspian Starts to Finish!
Enter the digital imaging Era. Our hero’s decide to take a crack at “finishing’ a few banners and billboards and do quite well! So well, in fact, that they buy lots of big and fancy machines to sew and weld materials together and thus become the “post print "finishing" experts” in the city!
2003 - The First Framing System
Realizing they already are Guru’s in canvas, finishing, signs, etc, Caspian invents their first “Frame” system to round off their offering...pretty ugly actually...and call it shomi!.
2004 - shomi! is Officialy Launched
Moving on from their first attempt and seeing an ever pressing need and want for clever systems to allow installation of images on walls and ceilings; indoor and out, the shomi! line was evolved and perfected. In fact, what was (and is) so unique, is that all the end users of shomi! get involved in the design and creation of their own products and “shomi!” itself has evolved into a sort of community!
2008 - shomi! Becomes the Main Brand
The shomi! train just can’t be stopped! So, Caspian decided to rebrand everything to shomi! and embrace the culture which shomi! has driven...a company which truly looks to its mission...

Mission Statement
  • To become the benchmark of excellence with in our chosen markets
  • To create a community within our industry in which great ideas and improbable growth are fostered and helped to become reality
  • To push the boundaries of what is acceptable and possible with in our markets
  • To do this in an environment which fosters fun, excitement and is always working outside of the box
  • To always listen to the market / our partners and provide a center of excellence for all their ideas
  • To never stay still, but relentlessly evolve, thus, providing all share holders with constant and new ideas to grow business
  • To remember that we never want to end a day without sincerely laughing out loud at least once...
2021 - shomi! Takes Over the World
Well OK, probably not...but we’ll be waayyy bigger than any shop in Toronto specializing in Yacht Interiors, enclosures and sails!